RTD cocktails are gaining popularity in venues such as hotels, stadiums and theaters where a full bar is not practical. Ice alcohol drink has gained momentum in the market due to their authenticity, quality ingredients, and a commitment to sustainability.
Top cocktail companies today offer drinks that have been professionally mixed and balanced to achieve optimal flavor. This is the thing that sets them apart.
Convenience
Cocktails make a great drink to serve customers who don’t have the time to mix their drinks or lack the expertise. With canned cocktails, the preparation work is done for them. The perfect proportions have been measured out, and the drinks are balanced for optimal flavor. Add cocktails to your restaurant menu to increase revenue and sales without compromising the quality.
Convenience was a key factor in the growth of RTDs over the past few years. RTDs offer the sophistication of a cocktail, but can be transported in a cool box to sporting events and picnics. The cocktail renaissance has also helped to improve the quality of RTD products, with more premium ingredients and flavors being used.
As the RTD market continues to expand, many consumers are rethinking their expectations of the category. People want more than just a mass produced product that “looks like” cocktail. They also want a drink that tastes like the real thing. This shift in consumer expectations is helping drive the success of alcoholic RTDs, with brands unwilling to compromise on quality winning over consumers.
Consumers are also increasingly receptive to nontraditional formats, with brands such as Zuzu making it easy to enjoy cocktails on the go in nontraditional cans and bottles. This is particularly appealing to consumers with limited storage space or who are concerned about the impact of glass bottles on the environment.
RTDs have become increasingly popular, and bartenders are adding them to their repertoire. This trend is expected continue as more bars, restaurants, and consumers look for convenient and sophisticated drinking options. RTDs allow bartenders to offer a wider variety of drinks for their customers, while saving time and money.
Variety
While many of the pre-mixed cocktail recipes are the same as those used in bar favorites such as martinis or mojitos today, innovative brands have added fresh flavors and authentic ingredients to make the category more exciting. The result is a variety of options that appeals consumers’ desire for unique experiences.
When it comes to mixing up drinks at home, the task can be daunting. It can be a chore to mix drinks from scratch. Whether you are trying to gather the ingredients for an espresso shot or an old fashioned, it is a hassle. This is why ready-to drink cocktails are gaining in popularity. These ready-to-drink cocktails are prepared with the same care as the ones you would find in a restaurant or bar, but can be enjoyed anywhere.
RTDs are also great for establishments that have to staff their bars, especially during pandemics. RTD cocktails allow bartenders to extend their menu and serve customers without the need for additional staffing or stocking. They can be served at airports, theatres, and hotel bar.
RTD cocktail producers are constantly innovating, and improving their products. This includes improving the canning method so they can preserve delicate flavor without adding excessive preservatives. This has resulted in new and improved RTDs that offer bar-quality flavor while maintaining the health-conscious and clean-label profiles that have made them so popular.
RTDs are successful because they are a cocktail in a tin, combining premium spirits, natural juices, and flavors to create an authentic taste. The best examples are well-balanced, and scream “served cold!” The crisp, dry finish of the classic vodka Martini from Grey Goose is just that, while Tip Top’s Daiquiri is bright and balanced with a hint of lime that tastes real, as opposed to the powdery taste that plagues other canned daiquiris.
Health & Wellness
Bottled and canned cocktails are convenient, but they also come with the added benefit of already being mixed. This is great for people who don’t have the time or equipment to make their own drinks and want to enjoy a cocktail without having to put in any effort at all. This makes them perfect for parties or events where it would be difficult to transport an entire bar of cocktail ingredients.
For those who prefer to drink responsibly, ready-to-drink cocktails can be a great option because they’re typically lower in sugar than other drinks on the market. Many of these drinks are made from organic ingredients or with specially selected mixers, making them even healthier.
Another health-related advantage of ready-to-drink cocktails is that they can help reduce the risk of hangovers. This is because they typically contain fewer calories, and more natural components than other drinks available. However, you should always be careful when consuming any type of alcohol because it’s important to eat a balanced diet and exercise regularly.
The best RTD cocktail brands are also working to provide premium-quality drinks that are free from artificial flavors and additives. For their drinks, they use ingredients of high quality, such as fruit juices and mixers. This gives their products a distinct taste and quality that consumers are increasingly seeking out.
While many people remain skeptical about ready-to-drink cocktail products, innovative companies who refuse to compromise on their quality are gaining new audiences. As consumers continue to seek convenience, flavor innovation, and wellness, the ready-to-drink cocktail market is set to continue its rise.
To get your RTD cocktail on the shelves, work with a reputable liquor manufacturer-distributor that can connect you with retailers and other beverage industry partners. They will know the best retail locations to sell your product. They can also advise you on changes in sales laws.
Popularity
The seltzer and ready-to drink (RTD) cocktail market is booming today, and consumers have a wide variety of options to choose from. The RTD cocktail market has matured, and many new companies are committing to a high standard of quality.
These brands are known for producing premium RTD cocktails that are made with real, high-quality ingredients. They also ensure that the drinks have been properly crafted and mixed before they can be canned or bottled. RTD cocktails are a complex creation that requires a great deal of expertise. They must be carefully curated, tested for consistency and flavor balance, and they must retain their quality even after multiple handlings.
A commitment to the highest standards also ensures that these new brands use a high-quality mixologist-designed recipe and carefully calibrate the level of alcohol in their beverages to meet state alcohol laws. Many of these best RTD cocktails have ingredient lists that are easy to read and clearly printed so customers can know exactly what they’re drinking.
One of the reasons that these new products have become so popular is that they offer consumers a convenient, bar-quality experience in a can. In a time when people are busy, and don’t always have the time to make their own drinks at home, having their favorite cocktail and seltzers available allows them to enjoy these classic bar favorites from the comfort of their homes, cars, or workplaces.
